DISCIPLINE
Welcome to John Joseph discipline
John Joseph is a highly sought-after motivational speaker, author, and performance coach. He is the author of the groundbreaking self-help book, The PMA Effect- a raw, real-world guide to overcoming any obstacle through a Positive Mental Attitude.
John’s message isn't built on theory; it was forged in survival. Coming from a broken home with a violent father, he spent six years in an abusive foster system and was homeless on the streets of NYC by age fourteen. Despite battling drug addiction and spending two years in violent lock-ups, he transformed his life using a positive mindset, strict discipline, and an unwavering work ethic.
Today, John is a multi-time published author, entrepreneur, founder of Loudspeaker Publishing, and world-touring musician. An accomplished athlete, he has completed 14 Ironman Triathlons and regularly gives back through philanthropic work, including feeding New York City’s in-need population.
John works with professional athletes, entrepreneurs, executives, and individuals looking to unlock their full potential. His powerful story and practical strategies have been featured in Psychology Today, major television outlets like Fox 5 NYC, Vice TV, and The List TV, as well as top-charting global podcasts including The Joe Rogan Experience and The Rich Roll Podcast.
In Unf*ck Your Health, John Joseph breaks down how we got here—and more importantly, how to get out. With over 45 years in the trenches of fitness, nutrition, and hardcore discipline, plus insights from top medical experts, John cuts through the noise with his signature no BS humor and street smart wisdom.
This isn’t another health trend or quick fix. It’s a blueprint for reclaiming your health and your power, one choice at a time.
Part One is twelve chapters about various issues plaguing our society; obesity, over-medicating, men's sexual health, even world hunger. Part Two, which is a majority of the book, contains over 90 epic recipes; soups, juices, starters, salads, smoothies, main dishes, and more. The difference with this book compared to others, is that every recipe offers the medical science on WHY we should eat the particular food as well as some good comedy.
Anyone can change. All it takes is knowledge... and the guts to use it. “Unf*ck Your Health” makes that easy.
John Joseph didn't merely overcome adversity, he overcame a life of odds stacked higher than the Empire State Building: the loss of his family, serious addictions to crack cocaine, pills and alcohol, and a life of crime on the streets of New York City. Joseph's shocking, compelling and riveting story of how he beat those odds and how audiences can beat their own odds has made him one of the freshest and most original authors out today.
OTHER BOOKS
The evolution of a cro-magnon
“An incredible story written into a great read. I’ve known John for years and was always riveted by his life story and the incredible and enthusiastic drive to survive against all odds. That drive got him to where he is today.“
- Patty Jenkins - Writer/Director “Monster”, “Wonder Woman”
“This book kicked my ass! I have known John Joseph for many years - we know each other from around the New York City punk scene - he was always cool with me but until I read this book, his autobiography I had no idea about how we grew up. As I read the first few chapters tears welled up in my eyes - a lot of people talk about coming from the streets when John says it shit is real - I have tremendous respect for him and all he has endured and who he has become“.
- Adam Yauch (RIP) - The Beastie Boys
the pma effect
“John Joseph’s, “The PMA Effect", has been instrumental in helping me create a more positive way of thinking about and living life. The book has taught me how changing the way in which I see things, can absolutely change what I start actually seeing with positive thoughts and visualization. I highly recommend this read to anyone and everyone who is in a rut or simply wants to maintain P.M.A.”
Frank Grillo - Actor, Martial Artist
“The survivor of a horrific upbringing nobody would fault John Joseph for playing the victim card. What he endured would have buried most men, but John didn’t just survive he emerged victorious. Today he celebrates his life by giving back selflessly, devoting the best part of himself for the benefit of others less fortunate. His example is as instructive as it is inspirational“
Rich Roll - Author, Endurance Athlete, The Rich Roll Podcast
COACHING
Master Your Mindset.
Build Unshakeable Discipline.
Achieve Exceptional Results.
The big question on everyone’s mind is: How do you achieve true, lasting success?
The answer is simple, but it isn’t easy: Discipline.
Discipline is the linchpin of all achievement- the relentless force that bridges the gap between your highest ambitions and your daily reality.
In a world full of distractions and shortcuts, how do you consistently show up, push through resistance, and smash your goals when life gets hard?
You follow a proven formula.
Success isn't luck or talent; it’s a systematic approach. When you apply the formula with focus and commitment, results are inevitable.
The John Joseph Discipline Method
At the heart of every coaching program and workshop is The John Joseph Discipline Method, a 5 step coaching framework designed to keep you accountable, build mental toughness, and eliminate the option of quitting.
This method isn’t theoretical fluff or classroom philosophy. It is a battle-tested system honed over 40+ years of real-world experience in extreme athletics, business, leadership, and personal growth.
Why The Method Works:
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Uncompromising Accountability: You don’t walk the path alone. We build systems that keep you on track, no matter what obstacles arise.
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Battle-Tested Structure: Success thrives on structure. Every phase creates momentum, turning effort into measurable progress.
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Results-Driven Execution: Eliminate excuses and align your actions with your ambitions. If you commit to the process, you will achieve and surpass your goals.
FORGED
Discipline is forged through action.
FORGED is my flagship high-performance program at John Joseph Discipline Coaching, engineered for leaders, entrepreneurs, athletes, and teams who demand excellence under pressure. As a 14-time Ironman finisher, bestselling author, screenwriter, musician, and keynote speaker, I created FORGED to translate over four decades of extreme life lessons into a practical system for your success. Having conquered homelessness, addiction, and severe trauma, I am proof that with the right discipline, no obstacle is insurmountable- and any adversity can be forged into victory.
What FORGED Delivers:
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Raw Leadership: Make sharp, decisive moves and develop integrity, grit, and respect- in your life, your team, or your business.
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Battle-Tested Resilience: When life hits hard, you stand your ground. Learn to thrive in chaos, adapt on the fly, and turn pressure into fuel.
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Ironclad Daily Discipline: Ditch the weak excuses and build daily routines that automate consistency. No slacking, no cutting corners, just relentless execution.
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Unbreakable Health & Vitality: You can’t fight if your body is wrecked. Build real physical stamina and mental drive so you can go the distance, no matter what you’re up against.
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Street-Smart, Real-World Execution: Keep the academic theories and fluff. You get straight-shooting, practical strategies that deliver immediate, real-life impact.
Stop waiting for motivation.
Build the discipline.
Choose your Coaching plan
Intro Session
75$Valid for one month- One 60 Minute Coaching Session, valid for new clients only.
Forged, 4-Weeks
289$Valid for one month- ✔︎ Three 60 min coaching sessions valid over 4 weeks
- ✔︎ Personal coaching between sessions ( via Voxer, Mon-Fri )
- ✔︎ Signed copy of Destroying Monsters
Forged, 8-Weeks
469$Valid for 2 months- ✔︎ Six 60 min coaching sessions valid over 8 weeks
- ✔︎ Ongoing accountability & motivation (Mon-Fri, via Voxer)
- ✔︎ 10% off all future coaching plans
- ✔︎ Signed copy of Destroying Monsters
WHAT CLIENTS SAY
"Highest return on investment of money and time of any coaching I’ve completed. This is not about aligning your chakras or rotating your inner outer thighs. John clearly breaks down goal setting and works step by step to put an achievable plan into action It’s comprehensive too, because John is expert in physical and mental health, routines and patterns and the science behind motivation. I’ve been gifting friends and colleagues with a first session because it is so transformative. And, JJ is about the funniest and most entertaining human ever when he is not rattling the cage to make the most out of each day."
Adam Gordon, Real Estate Visionary & Managing Partner Wildflower Studios NYC
"John's approach to coaching is direct and transformative. It's refreshing to work with a coach who tells it like it is. He was able to swiftly cut through the fog and get the root of resistance holding me back. In just the couple of months we worked together, I have a professional and personal plan that I have put into action to achieve a project launch at work, and attain my fitness targets. By setting small goals, and staying disciplined, what seems like a mountain to overcome has become attainable. I look forward to continuing to work with him.
Janet K. MD
I wanted to stop talking about it and instead be about it. One of the best choices I’ve made in life, the discipline course has provided me the tools to navigate what I thought was near impossible to achieve. My personal and creative dreams now have a game plan that is manageable and realistic. I feel I have the necessary tools to take action. Don’t continue to sleep through your dreams. Get the coaching to help you realize you have the power to make changes and remove the fear through action, all while enjoying the process.
Richard Manriquez
I would highly recommend doing the Kickstart Class with John Joseph he is very helpful, knowledgeable and he will to take your life to next level!!!!
Thanks John for all the information and advice. It was a helpful class and I downloaded the BVL app link that you sent me. Can’t wait to start digging into it
Ryan Cox
John's Crash Course succinctly outlines what you need to do to bring discipline and positive change in your life. Extremely informative and eye opening are understatements. As you go through and complete the course, the journey's roadmap is clear and simple. But he makes it even clearer that the most important part is setting the structure in place and executing your plan to build disciplined consistency. Which brings me to the best part of the course…who the message is coming from. John delivers a ton of real life along with the material. This is not a PowerPoint, it's not an app, it is straight talk from a guy who's been through it and turned pro. Participants are getting the material and the message from a guy who is about it and genuinely cares about helping people. Whether you've read his books or not, you will know this within minutes of starting a course or coaching session. I've done both and let me tell you, you will know exactly what you need to do after interacting with John. He will not mince words in telling you what your roadblocks are and will tell you straight when you're not showing up for yourself. Granted, I am early on in this new journey. But one thing is clear…the only self-investment better than John's course and coaching is that which it takes to execute your plan built around what you learned.
Eric McGrew
"The Crash Course in Discipline is worth every penny. John provides the tools to set you up for success and encourages you to implement what you've learned every step of the way. I've regained confidence I thought I lost and am making great strides to maintain the discipline I was lacking for so long. I highly recommend this course for anyone looking for a strong foundation to keep getting after it."
Megan Caffery
