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John Joseph is a highly sought after motivational speaker and coach. He is the author of the groundbreaking self-help book, “The PMA Effect". However, this is not your average self help book. John takes the reader through his first hand experiences in life and shows you how to overcome any obstacles to achieve your goals through a Positive Mental Attitude. His success story is like none other. Despite all odds against him since birth, having come from a broken home of a violent alcoholic father, he spent six years in an abusive foster home,  was homeless on the mean streets of NYC in the mid-seventies by the age of fourteen, battled drug addiction, and spent two years in violent lock-ups, he was able to overcome all of those traumatic experiences and rebuild his life by applying the principles of a positive mindset combined with discipline and an unwavering work ethic.  
John Joseph is a published author, having written multiple books, screenplays, completed 14 Ironman Triathlons, and has released numerous albums touring the world over as a musician.  He is also a successful entrepreneur with his own publishing company, Loudspeaker Publishing.  Believing in the power of paying it forward, John gives back to the community through various philanthropic endeavors like feeding NYC’s needy.
John Joseph has worked with professional athletes, entrepreneurs, businessmen and women, as well as individuals and families. He’s been featured in Psychology Today, major media outlets like, The List TV, Vice TV, Fox 5 NYC, was  on the world’s #1 podcast, “The Joe Rogan Experience Podcast”, as well as “The Rich Roll Podcast” and many others.   

So the big question is, how do we achieve success?

The one quality that is the linchpin to all success is discipline.

Is there a method to remaining disciplined to smash our goals?  Of course there is, just like anything else in life. You have a formula, you apply it and you get a result. To the degree we apply the formula – we see results. That's why, first and foremost, I’m going to teach you 'The John Joseph Discipline Method' which is the ten step coaching formula I have created. This ten step method is my cornerstone process that I personally use and have taught many clients. This is a method that will prevent you from quitting, a process that will hold you accountable. It is a process that if you follow to the letter, I guarantee that you will achieve your goals, perhaps even surpass them. 

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  • 3 Session Coaching Plan

    Kickstart Your Path of Success
    Valid for 3 months
    • 3 x 60 minute Coaching Sessions
  • 6 Session Coaching Plan

    Become the Badass You Are Meant to Be!
    Valid for 6 months
    • 6 x 60 minute private coaching sessions
    • Email support & accountability as needed
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    12 Session Coaching Plan

    The Ultimate Coaching & Accountability Plan!
    Valid for 12 months
    • 12 x 60 minute private coaching sessions.
    • Email support & accountability as needed
    • 10% off all future coaching plans


"John's approach to coaching is direct and transformative. It's refreshing to work with a coach who tells it like it is. He was able to swiftly cut through the fog and get the root of resistance holding me back. In just the couple of months we worked together, I have a professional and personal plan that I have put into action to achieve a project launch at work, and attain my fitness targets. By setting small goals, and staying disciplined, what seems like a mountain to overcome has become attainable. I look forward to continuing to work with him."



Janet K. MD

I wanted to stop talking about it and instead be about it. One of the best choices I’ve made in life, the discipline course has provided me the tools to navigate what I thought was near impossible to achieve. My personal and creative dreams now have a game plan that is manageable and realistic. I feel I have the necessary tools to take action. Don’t continue to sleep through your dreams. Get the coaching to help you realize you have the power to make changes and remove the fear through action, all while enjoying the process.

Richard Manriquez

I would highly recommend doing the Kickstart Class with John Joseph he is very helpful, knowledgeable and he will to take your life to next level!!!! 


Thanks John for all the information and advice. It was a helpful class and I downloaded the BVL app link that you sent me. Can’t wait to start digging into it


Ryan Cox

John's Crash Course succinctly outlines what you need to do to bring discipline and positive change in your life. Extremely informative and eye opening are understatements.  As you go through and complete the course, the journey's roadmap is clear and simple.  But he makes it even clearer that the most important part is setting the structure in place and executing your plan to build disciplined consistency.  Which brings me to the best part of the course…who the message is coming from.  John delivers a ton of real life along with the material.  This is not a PowerPoint, it's not an app, it is straight talk from a guy who's been through it and turned pro.  Participants are getting the material and the message from a guy who is about it and genuinely cares about helping people.  Whether you've read his books or not, you will know this within minutes of starting a course or coaching session.  I've done both and let me tell you, you will know exactly what you need to do after interacting with John.  He will not mince words in telling you what your roadblocks are and will tell you straight when you're not showing up for yourself.  Granted, I am early on in this new journey.  But one thing is clear…the only self-investment better than John's course and coaching is that which it takes to execute your plan built around what you learned.


Eric McGrew

"The Crash Course in Discipline is worth every penny. John provides the tools to set you up for success and encourages you to implement what you've learned every step of the way. I've regained confidence I thought I lost and am making great strides to maintain the discipline I was lacking for so long. I highly recommend this course for anyone looking for a strong foundation to keep getting after it."

Megan Caffery


Hardcore Kitchen &
UnF*UCK Your Health

Both of these books are independently published by John.

Each pressing is a limited edition of 500 each.

Available for sale through this website only.


4th Pressing coming 2024

The evolution of a cro-magnon

Evolution of a Cro-Magnon, John Joseph

“An incredible story written into a great read. I’ve known John for years and was always riveted by his life story and the incredible and enthusiastic drive to survive against all odds. That drive got him to where he is today.“

- Patty Jenkins - Writer/Director “Monster” - “Wonder Woman”

“This book kicked my ass! I have known John Joseph for many years - we know each other from around the New York City punk scene - he was always cool with me but until I read this book, his autobiography I had no idea about how we grew up. As I read the first few chapters tears welled up in my eyes - a lot of people talk about coming from the streets when John says it shit is real - I have tremendous respect for him and all he has endured and who he has become“. 


- Adam Yauch (RIP) - Beastie Boys 

The PMA Effect John Joseph

“John Joseph’s  “The PMA Effect “ Has been instrumental in helping me create a more positive way of thinking about and living life. The book has taught me how changing the way in which I see things, can absolutely change what I start actually seeing with positive thoughts and visualization. I highly recommend this read to anyone and everyone who is in a rut or simply wants to maintain P.M.A.” 


Frank Grillo - Actor - Martial Artist 

“The survivor of a horrific upbringing nobody would fault John Joseph for playing the victim card. What he endured would have buried most men, but John didn’t just survive he emerged victorious. Today he celebrates his life by giving back selflessly, devoting the best part of himself for the benefit of others less fortunate. His example is as instructive as it is inspirational“


Rich Roll - Author - Endurance Athlete - Rich Roll Podcast 

the pma effect

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