Marble Surface


     John Joseph is a highly sought after motivational speaker and coach. He is the author of the groundbreaking self-help book, “The PMA Effect". This is not your average "self help book". John takes the reader through his first hand experiences in life and shows you how to overcome any obstacles to achieve your goals through a Positive Mental Attitude. His success story is like none other. Despite all odds against him since birth, having come from a broken home of a violent alcoholic father, he spent six years in an abusive foster home,  was homeless on the mean streets of NYC in the mid-seventies by the age of fourteen, battled drug addiction, and spent two years in violent lock-ups, he was able to overcome all of those traumatic experiences and rebuild his life by applying the principles of a positive mindset combined with discipline and an unwavering work ethic.  


Fast forward, John is now a published author, having written multiple books, screenplays, completed 12 Ironman Triathlons, and has released numerous albums touring the world over as a musician.  He is also a successful entrepreneur with his own publishing company, Loudspeaker Publishing.  Believing in the power of paying it forward, John gives back to the community through various philanthropic endeavors like feeding NYC’s needy.



“Discipline is the bridge between goals and accomplishment.”  - Jim Rohn


When applied correctly, discipline will change your entire life; your business, career, fitness, health, relationships… all of it!  As a matter of fact, I don’t know how many times I’ve heard people who failed at anything say, “I should have been more disciplined.”

Personally speaking, discipline was the one quality I developed that helped me change the trajectory of my own life.  Coming from poverty, removed from my home because of an alcoholic, violent father, growing up in abusive foster homes, hitting the streets of New York City in the mid-seventies as a fourteen year old, addicted to drugs, getting incarcerated and of course continuously self-sabotaging every opportunity that came my way because I played the victim. I knew in my heart I had to change or I’d continue to live a life of addiction, incarceration and ultimately… early death.  


I’ve lived as a monk for years, recorded albums, written multiple books, produced a documentary film, finished twelve Ironman triathlons, toured the planet with my band, engaged in philanthropic endeavors, opened and maintained a yoga studio that gave free yoga classes for ten years, and fed the homeless . I've spoken to packed crowds across the globe as well as prisons, gang high schools and drug rehabilitation programs. None of that success would have been possible had I not worked hard and stayed disciplined.  


Let me tell you about just one instance. In 1984 I was living in an abandoned building in Alphabet City, East 9th between avenues C&D.  At that time it was a very dangerous neighborhood on Manhattan’s Lower East Side.   Dangerous drug gangs, murders and robberies, were an everyday occurrence.   I had just left the monk life after two years and started singing again with my band “The Cro-Mags”.  The apartment I lived in had no windows, no electricity and no running water.  I taped garbage bags over the windows, wrote lyrics by candlelight, worked out like a beast, practiced martial arts and took showers in the freezing cold at an open fire hydrant in front of our squat.  Then I’d get on my bike and messenger for 10 hours a day, flying up and down NYC’s streets through crazy traffic because I paid for Cro-Mag rehearsals which I attended after work.  I also paid for our first demo tape “The Age of Quarrel”. That hard work paid off and we started gigging, developing a huge fan base. Even Metallica came to see us play!

Now, if I wasn’t so disciplined in my life do you think any of that would have manifested?  Of course not.  It’s the same with writing, Ironmans or any other endeavor I've taken up. Discipline is at the core. 


That’s why I call myself a “Discipline Coach”- not a “Life Coach.”  In fact, I hate the term “Life Coach”. 

Why? Because no one can coach you to change your life, you have to do that, and the first weapon in your arsenal is discipline. 

Not to mention for the most part, the “Life Coach” space has been filled with corny new age people who took some course and were never challenged to the core of their being.  Do you think the hardened criminals I spoke to in prisons, or the gang members, drug addicts or high level athletes and military people would have listened to me if I walked in talking about changing their auras and chakras? Hell no!  They listened because I’ve walked in their shoes, battled my demons and through discipline and action – cut the head off the serpent of doubt and gone on to have success in many areas of life.